How to Write a Tagline: Lessons from the 80s
What’s a tagline? A tagline should clearly communicate a message that illustrates the mission of the company. For a message with clarity, brevity and longevity, you gotta hand it to Nike. Or rather,...
View ArticleDoes Your Website Offer an All-Access Pass? Why Accessibility Matters
Can Everyone Get to Your Site? What would you do if you wanted to read a popular infographic that all your colleagues were discussing, but you couldn’t see well? What if there was a new video created...
View ArticleEssential Elements of an About Page that Sells
Does your blog or website have an About page? It definitely should! In addition to a services page, the about page is where you can include more detailed information than you’d normally put on a home...
View ArticleCreate Content When You’re Feeling Braindead
Not everyone is a 24-hour wellspring of brilliant content ideas, not even me. Sometimes you’re under the weather, or swamped with other deadlines, or just not feeling the muse. It doesn’t matter,...
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